first of all, if ur CTR is less than 1% u cannot be
that brave to reduce the CPC if u want to decrease the
budget find less compatitive keywords.
also disable the content targeting to increase ur CTR
so that ur able to decrease ur CPC.
so , redo the changes in CPC then disable the content
, and find cheap words, then WHEN UR CTRIS 1% OR
HIGHER ONLY THEN U CAN DECREASE UR CPC.
need any help try to contact me on doaacj yahoo.ca
or
add me to ur yahoo messanger as doaacj, thanks.
--- kingofchennaii <arun819gmail.com> wrote:
>
> Hi,
>
> My adgroup was doing fine, getting around 1.5K
> clicks daily. One fine
> day, the clicks dropped to around 500s (down by
> almost 1k clicks!!) and
> has never recovered since, consistently garnering
> only 300-400 clicks
> per day for the next 5-6 days. The impressions also
> went down, but only
> by around 20%. During this time period, my CTR went
> down from 0.3% to
> 0.1%. As far as I know, the only changes I made
> during those days were
> marginally reducing CPCs for a few keywords.
>
> Anyone knows why this is happening, please reply to
> this thread.
>
> Any help is appreciated.
>
> btw, the campaign had both search and content search
> activated.
>
> Thanks,
> Arun
>
>
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