Adwords Leading to Inappropriate Search Engine Listing

Hi Jez
I've taken this up with "Google" rather than
"Google Adwords".
The interaction between the Ads and the
"organic" listing is presumably 
happening because, as network
sites (listing multiple domains and ads) are spidered,
whatever,  this has 
the potential to scramble the organic list wording.
This is not akin to the Expedia example, which I've
checked. It is more akin 
to a potential succession of utterly unrelated and
contradictory messages 
being organically listed entirely at random (as single site
listings) with 
the possibility of no immanent closure. I'll post another
note if I get a 
response. I understand and acknowledge your other
observations though.
Cheers





----- Original Message ----- 
From: "JezC" <jezchatfieldgmail.com>
To: "Adword-User-Group"
<Adword-User-Groupgooglegroups.com>
Sent: Tuesday, February 14, 2006 3:45 PM
Subject: Re: Adwords Leading to Inappropriate Search Engine
Listing


>
> Ah, different problem, different answer 
>
> There is, can not be, and should not be, any
interaction between paid
> search and organic listings.
>
> Google attracts visitors because it offers the best
page of search
> results. When something else beats Google at that game,
then visitors
> will leave Google for the better search results. So
Google cannot let
> commercial considerations interfere with organic
listings, because, by
> definition, if the organic results are the best
already, any advert
> that affects the listings must make them worse... This
will reduce the
> audience that Google offers to advertisers, so
advertisers will look to
> spend money elsewhere... and the effort to
"maximise" income by
> perverting the organic index actually leads to a lower
revenue.
>
> As for the unrelated text, I'm not sure what Expedia
currently shows,
> but for the last few weeks it has had something like
"drivers over 65
> must present a valid license" as the text.
That's just bad SEO. Expedia
> is a holiday company and the text should be something
like "make your
> own holiday" or whatever the tag is. Google uses
automation, clued in
> by semantic markup (header tags, emphasis tags, etc) to
find what it
> thinks the page is about. If the owner of the page
writes the page
> badly, then Google will think the page is really about
"download flash
> player here" or "click here to
enter".
>
> Don't worry too much about other companies - most
searchers won't.
> Especially if the competitor falls below about position
5 from the top.
> That's over the fold and most Google users look at and
click on the top
> 3, almost more for those than the rest put together.
>
> Under the conditions that you indicate, I'd think that
paid search
> should continue. If your site is well-SEO-ed, you
should have a
> relevant text in organic search and you can then use
paid search to
> reinforce that message or to select a slightly
different segment of the
> audience. Given the type of problem, I'd reinforce the
organic listing
> (if it has appropriate text) with the advert.
>
> There is a report (which, alas, I can't find again)
showing that
> adverts and organic listings generated more total
clicks than the sum
> of either alone - there is a synergy. I'd suspect that
this is
> especially so when there is "cognitive
dissonance" - other listings
> with content that is clearly not related. By seeing two
listings (one
> organic, one paid) for the same organisation, with the
same messages,
> despite the noise, *because* of the noise, you should
get a higher
> volume of quality clicks. Easy experiment. Do an A/B/A
test - run paid
> search adverts alongside your organic listing, drop
paid search for a
> while, resume paid search... When do you get most
clicks and is there
> an uplift in organic search clicks? If you don't see
an uplift when
> using paid search - drop it 
>
> Cheers, JeremyC.
> --
> Merjis : we get headaches thinking about this stuff, so
you don't have
> to : http://merjis.com/
>
>
>