phrase match vs broad match

A search for both of those will produce an ad.

If you search for [put a stereo in my car] or [loud stereo
for my automobile] , then the 
broad match keyword will appear. The phrase match will not
appear.

If you search for [i want a car stereo] [what is a good loud
car stereo to drive my 
neighbors crazy] , then the phrase match keyword will
appear, because the words [car stereo] 
appear together in order.

And there's exact match. It appears only for the exact
keyphrase, in that order.

yrs,
andreas
www.andreas.com


----- Original Message ----- 
From: "kingofchennaii" <arun819gmail.com>
To: "Adword-User-Group"
<Adword-User-Groupgooglegroups.com>
Sent: Wednesday, September 20, 2006 4:57 AM
Subject: phrase match vs broad match


>
> Hi all,
>
> I need some clarification with phrase match & broad
match terms. its
> sort of basic doubt really. Pardon me if this has been
discussed
> earlier.
>
> Assume there are 2 keywords with same bid within the
same ad group.
>
> broad match - car stereo ** 1.0
> phrase match - "car stereo" ** 1.0
>
> now if I search for car stereo in google, which of
these keywords will
> trigger my ad ??!
>
> KoC
>
>
> >
>
>
> -- 
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Release Date: 9/19/2006
> 


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