Different types of ads

Hi Everyone,

Has anyone out there done any advertising with AdWords using
the
"mobile text ad" "local business ad"
or "video ad" options located on
the "Ads Variation" tab of  an AdGroup?

If so, I would be interested in any feedback on how your
campaign went
and general advise on approach. Any feedback, no matter how
well
informed would be much appreciated.

Thanks!

Key Searches
Publishers of the Internet Marketing Consultant Newsletter
http://www.keysearches.co.uk/subscribe.html?source=ggp


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Hi Key_Searches,

Mobile Text Adverts - segment specific, but very low volume,
so far,
even on a segment that has any impressions at all. Some
clients for
whom we've tested this have seen no impressions at all.

Local business adverts, quite a lot of impressions and
reasonable CTR.
Costs equivalent to keyword search. ROI still under
measurement but
looks reasonable - better than, say, a newbie's use of
content match ;)
Only need one local advertisment AdGroup per client, so far
as we can
see. Tried more, but didn't seem to do anything extra. Do
need one or
more adverts per location, though - the copy that works is
different in
messaging. Haven't got enough samples to work out exactly
why this is
true, though.

Video Ads - no clients interested in this. Perceived as low
volume,
high production cost and low ROI. That's probably my
prejudices, even
if I try to hide them...

Cheers, JeremyC.
--
Merjis : try anything twice, but learn from the initial
mistakes :
http://merjis.com/


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