HI Andreas,
Local business adverts can work for larger businesses, such
as
franchises - multiple locations... if they have local
service areas, it
makes sense. I suspect that IP
location/geocoding/geolocation in Europe
is less accurate than in the US, though, so we may have
lower ROI than
US based advertisers.
Curiously, some national offices pick up interest with local
adverts,
but I don't understand why, yet.
Cheers, JeremyC.
--
Merjis : picking the right tool for the job is a large part
of the job
: http://blog.merjis.com/
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