Any value in impressions alone?

If you're doing branding ("Drink Coke! The Breakfast of
Champions!") then you can go for 
high impressions.

Otherwise, zero value.

You must have either an extremely low budget or you're using
KWs that are common (car, sex, 
etc.) but produce very low CTRs.

I'd suggest you ignore the impressions and concentrate on
coversions. If it doesn't convert, 
then it useless, either as a click or impressions. Your goal
is conversions, nothing else.

yrs,
andreas
www.andreas.com


----- Original Message ----- 
From: "shellgrip" <shellgripmindlands.co.uk>
To: "Adword-User-Group" <Adword-User-Groupgooglegroups.com>
Sent: Friday, September 29, 2006 6:43 AM
Subject: Any value in impressions alone?


>
> I'm running a low budget Adwords campaign but getting
really good
> impressions and clicks.  By playing with the
scheduling, I can reach my
> daily budget within about 10 minutes but this means a
very low number
> of impressions.  Having no or different scheduling I
still get the same
> number of clicks but an enormous number of impressions.
>
> Do impressions have any value in themselves? 
Obviously, if you're not
> reaching your daily budget in a day then you need to
work on the CTR
> but if your budget is so low and/or your ads are so
successful that
> this is never a problem then is there any benefit in
looking for a high
> CTR?
>
> It seems to me that even if a browser doesn't click on
my ad, they may
> at least be reading it and over time may be encouraged
to click because
> they recognise the name and become intrigued.  This
would suggest that
> I should aim to keep my impressions high, not aim for a
high CTR and
> low impressions.
>
> The other argument is that with a high CTR, you're
getting people who
> are potentially more interested in exactly what you're
serving, so
> should get a better ROI (and possible Adsense revenue).
>
> What's the opinion of the panel?
>
> Jon
>
>
> >
>
>
> -- 
> No virus found in this incoming message.
> Checked by AVG Free Edition.
> Version: 7.1.407 / Virus Database: 268.12.9/458 -
Release Date: 9/27/2006
> 


--~--~---------~--~----~------------~-------~--~----~
You received this message because you are subscribed to the
Google Groups "Adword-User-Group" group.
To post to this group, send email to Adword-User-Groupgooglegroups.com
To unsubscribe from this group, send email to
Adword-User-Group-unsubscribegooglegroups.com
For more options, visit this group at http
://groups.google.com/group/Adword-User-Group
-~----------~----~----~----~------~----~------~--~---