Any value in impressions alone?

Thanks Andreas, that makes sense - as I said, as long as the
clicks are
the same, what's the difference.  I guess it's just an
impression
(sorry for the pun) I have that the ad being shown more
often, even
though it's not being clicked, is somehow better.  After
all, we're
surrounded by ads all day on billboards and in magazines and
papers,
etc.  Very few of them do we follow up by buying the product
or calling
the number but we still recall the ad and the good ones
stick in your
mind.

I guess the major difference with AW is that it's a title
and 55 words,
not a pretty lady wearing perfume and nothing else  hence your
comment about Coke.

Thanks for the input.

Jon


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Jon, a good click-through rate is used by Google, among
other things,
to determine your minimum CPC. IOW, if you optimize for high
impressions then expect for your minimum CPC to go up.


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Jon, a good click-through rate is used by Google, among
other things,
to determine your minimum CPC. IOW, if you optimize for high
impressions then expect for your minimum CPC to go up.


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