What's the best way to boost ranking of a new Web Site/Service

Yep. That's right.

The Adgroup has a "Quality Score" (QS). That's
like your school GPA. The higher the QS, the 
lower the cost per click and the higher the ad's position.
Other factors include:

- CTR of keyword (as Doug says below)
- CTR of ad
- cummulative CTR of keywords
- cummulative CTR of ads
- history of the acct
- lenght of the acct (the longer you're on, the better the
QS)
- the relevance of the adgroup to the topic
- the relevance of the landing page

Create highly focussed Adgroups that have high CTR (10-30%).

yrs,
andreas
www.andreas.com


----- Original Message ----- 
From: "Doug13" <infosignartetc.com>
To: "Adword-User-Group" <Adword-User-Groupgooglegroups.com>
Sent: Friday, January 20, 2006 10:13 AM
Subject: Re: What's the best way to boost ranking of a new
Web Site/Service


>
> i just learned more about adwords and this is how i
understand ranking
> to work. bids aren't the only factor in determing
whether you come up
> on the first or last page. your click through rate
(CTR) percentage
> tells google how often people get to a search results
page with your ad
> on it and actually click on you. the click through rate
is multiplied
> by your bid. say you bid $2.00 and have a click through
rate of 10%.
> that's 0.1 times 2 giving you a ranking number of 0.2
> someone else who bids $10, but has a click through rate
of only 1% will
> have a ranking number of 0.1. so even though the second
person bid
> more, they still are ranked lower because of not having
a higher click
> through rate. google wants to maximize profit so they
will put the ad
> that gets lots of clicks at the 1st page. they know
they'll make more
> money off someone who gets clicked on a lot.
>
>