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Thread: Creative Commons: Fundraising Through Viral Video Sharing




Creative Commons: Fundraising Through Viral Video Sharing
user name
2006-11-02 21:24:03
I'm writing to tell you about something new Creative Commons
has  
launched, and to ask for your help.

Starting this week, we've launched a cool new fundraising
hack: We're  
the first nonprofit organization to raise money through
online video  
sharing.

See http://crea
tivecommons.org/support/videos

We've uploaded our short videos to Revver, a video-sharing
platform  
that uses Creative Commons licenses to help creators make
money from  
their work.

Revver attaches a short ad at the end of each video on its
network.  
When a viewer clicks on the ad, Revver splits the resulting
ad  
revenue with the video's creator. Usually, it's a 50/50
split, but  
Revver is generously giving Creative Commons 100% of the
money our  
videos make through the end of our fundraising campaign on
December  
31, 2006.

So now we're in a big push to get as many people as we can
to watch  
our Revverized videos (or help us spread them by embedding
them on  
your blog, MySpace page, or Web site). Please check out the
ads, and  
help Creative Commons get paid!

As part of this launch, we're premiering our latest video --
Wanna  
Work Together? -- which pays tribute to the people around
the world  
using CC licenses and CC-licensed content to build a better,
more  
vibrant creative culture.

I'd be grateful for anything you can do to help us spread
the word,  
and get as many people as possible to watch the videos.

Thanks for your help.



Lawrence Lessig
Creative Commons

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