Version 3.0 - Revised License Drafts

Q: Does taking content that has a non-commercial restriction and using on a website that runs AdSense violate the non-comm. restriction?  Assume that the primary driver of traffic is the use of CC licensed content?

The language in the license in 4 (c) is: "You may not exercise any of the rights granted to You in Section 3 above
in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation." 

Seems like this could cover a lot of AdSense-based sites.  Just wondering what the current thinking is on this.