Why Can't I Get People To See The Value Of My Products?

Thread: Why Can't I Get People To See The Value Of My Products?

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Why Can't I Get People To See The Value Of My Products?
	2007-01-31 19:25:03
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If you do not agree to any of these terms, please do not reprint or publish this article. ***************************** Article Title: Why Can't I Get People To See The Value Of My Products? Author: Kim Klaver Word Count: 453 Article URL: http://www.isnare.com/?aid=121681&ca=Marketing Format: 64cpl Author's Email Address: refresh.me[at]gmail.com (replace [at] with ) Easy Publish Tool: http://www.isnare.com/html.php?aid=121681 *********************** ARTICLE START *********************** This is a very pesky problem. "Most people just tell me it's too expensive." said Lulu. Well here's the good news. Your products, if they're extra well formulated, are YES TOO EXPENSIVE for most people. The higher grade and more special your products or services are, the fewer people they will be right for. "Niche products are by definition not for everyone." (From the best-selling book, The Long Tail), by Chris Anderson. Do you think your NM company offers pretty special products? E.g. products for people who really care about their health and what they put into their bodies. How many people is that? Therefore, what you market is for a special people. And those people comprise a niche - "a distinct segment of a market." "Niche products are meant to appeal strongly to a narrow set of tastes..." writes Anderson. Read: if you're still offering your special products or services to everyone, you're talking to the wrong audience. They won't see the value of your products if they don't have those values to begin with. Here are some niche members: 1. Jeanette, who easily spends more than the average person for alternative products because it matters to her. She discovered products that helped her get over the sniffles and helped her live her value of saving the earth at the same time. 2. CJ, a young man who has helped parents of children with Attention Deficit Hyperactivity Disorder, who want to try an alternative to drugs. 3. Lois, who found that her alternative products helped her "allergies and headaches go away, and the dogs stopped scratching..." Lois, CJ, and Jeanette are all part of the market niche that prefers and will pay more for alternatives to the traditional store-bought stuff. (To see almost 300 more folks like this go to Network Market Central.) These folks, like you, are seeking people who are in THEIR corner of the market. That's a small subset of the big marketplace - just like Gucci's is a small part of a much bigger market. People who shop for their clothes at Gucci's pay more, don't they? Because they share the values of high end designer wear - and they pay the price to get it. They might go to Wal-Mart for something they care less about. It's about shared values. So if you believe your company has very special products with big value, ask for people who share your values instead of just anyone, and you're less likely to hear "It's too expensive. About The Author: Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now a new online community for MLMers http://NetworkMarketingCentral.com Please use the HTML version of this article at: http://www.isnare.com/html.php?aid=121681 *********************** ARTICLE END *********************** - To distribute your articles go to http://www.isnare.com/distribution.php - For more free-reprint articles go to http://www.isnare.com --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Free-Reprint-Articles"; group. 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