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Thread: Personas vs Business Needs?




Personas vs Business Needs?
user name
2006-07-19 13:48:48
> 
> To us, it's a pretty simple artifact, but to our
clients, 
> it's often been the silver bullet. Each item is
color-coded 
> and prioritized from
> 1 (must haves) to 4 (sometime in the future). Those 
> prioritizations come from discussions with the business
unit 
> and are framed around the Customer and Business needs.
So, if 
> it's a 1, it's because both the customer and business
unit 
> think we have to have it. If it's a 2 (We really want
it, but 
> if something has to slip before launch, that's one
that gets 
> cut) then the Business has decided that we can live w/o
it 
> (either it wasn't critical to the business or the
customer, 
> or possibly either/both).

Interesting. I've used this approach in the past for
requirements
gathering and prioritisation, where I've given each
requirement (usually
things like "Allow single sign-on" or
"Enable users to subscribe to news
via RSS") three scores: a commercial priority, a user
priority and
usually some other dimension like brand. The total of these
scores then
determines their overall priority for the project.

I like your idea of making this a more persona focussed
analysis though
and would be very interested to see an example.

Jonathan


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