> -----Original Message-----
> From: sigia-l-bounces asis.org
> [mailto:sigia-l-bouncesasis.org] On Behalf Of
Switzky, Andrew
> Sent: 19 July 2006 14:34
> To: SIGIA-L
> Subject: RE: [Sigia-l] Personas vs Business Needs?
>
> Jonathan Baker-Bates wrote:
>
> "The reason I ask is that I'm having an
interesting time
> making sure that the personas I'm constructing as part
of a
> large discovery phase correspond to the client's
business
> needs. This process is taking me further than I'd like
to
> from what my user research is telling me, and I'm
worried
> that the value of the whole exercise will degenerate
into
> selectively justifying foregone conclusions."
>
> Hi Jonathon,
>
> Is it that you are finding that the personas contradict
the
> client's business needs? Is your user research
suggesting
> that customer's will not behave as the business
believes that
> they will?
Essentially, yes. For example, while the user testing
revealed a clear
persona that's also very common from a usage point of view,
it's hard to
give this persona a business justification because they are
not seen as
having high enough (monetary) value.
Logically, I suppose I should therefore discount that
persona from the
model, and design instead for the one that aligns better to
the needs of
the business. But I naturally feel uncomfortable with that.
I also feel
that my theoretical understanding of persona usage is
lacking - so feel
free to tell me to go away and just study that for the
answer!
Jonathan
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