Hey - we know this, but don't go telling my clients!
Useless, craftily named and pleasantly presented
deliverables are the
only firewall I have to prevent my clients building their
sites
themselves before a cheque has even been put in the post.
Bamboozle them with 'professional' bumpf that will take
them weeks to
digest or spend weeks unravelling the MD's 'vision' for
their site? No
competition.
Sitemaps - example sitemaps - preproduction demo wireframes
- user
processes - personas - project process maps - I have *no*
shame.
Lou Hewitt.
On 2/10/06, Davezilla <davezilla gmail.com> wrote:
> IA deliverables defined. By me.
>
> Stakeholder interviews and requirement analysis:
> Finding out who will fire me when the project goes sour
>
> Content Inventory, also known as content survey or
audit:
> Determines how much perfectly usable content the client
has so I know
> how much to ignore, throw away and recreate from
scratch
>
> Heuristic analysis:
> A sacred industry term that means your navigation sucks
and the type
> is hard to read
>
> Competitive analysis:
> Determines why your competition sucks as much as you do
>
> Cognitive mental models:
> Determines how out of touch with reality your users are
>
> Personas and audience definition:
> Developing an artificial user to ignore rather than a
real one
>
> Card Sorts:
> Legalized form of IA gambling
>
> Usability sessions:
> Proof that for $100 an hour, under-qualified people
will agree to
> pretty much anything you put in front of them
>
> Process flows and flow charts:
> Diagrams that prove on paper what no one can create in
reality
>
> Site Maps:
> Diagrams of a website that show precisely *where* on a
site a user is lost
>
> Wireframes:
> Unstyled, structural views of websites that are
frequently mistaken
> for final comps
>
> Prototypes:
> Working models of features that will later prove to be
impossible to build
>
> Design Reviews:
> Formalized reviews of IA research that will
subsequently be forgotten
> by everyone
>
> Final Report:
> A thick compendium of knowledge that proves
scientifically why
> Information Architects are justified in adding another
zero to the
> budget.
>
>
> --
> Color me gone,
> Davezilla
> http://davezilla.com/
>
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