Manuel Villanueva realizes he has been getting a pretty good
deal since he
signed up for Netflix Inc.'s online DVD rental service 21Ž2
years ago, but he
still feels shortchanged.
That's because the $17.99 monthly fee that he pays to rent
up to three DVDs
at a time would amount to an even bigger bargain if the
company didn't
penalize him for returning his movies so quickly.
Netflix typically sends about 13 movies per month to
Villanueva's home in
Warren, Mich. - down from the 18 to 22 DVDs he once received
before the
company's automated system identified him as a heavy renter
and began
delaying his shipments to protect its profit
<http://tinyurl.com/9ohdw
>
Legality of promises/fulfillment aside, you think it's
"best practice" to
specifically throttle the UX of your most dedicated users?
Would you
redesign navigation, rearrange workflows, give preferential
treatment to
database queries, reorder search result sets, etc, in hopes
of evening out
usage patterns?
----
Ziya
Only the mediocre are always at their best.
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