On Feb-19-2006, at 1:53 PM, Eric Scheid wrote:
> Consider a restaurant that provides an all you can eat
buffet --
> should they
> provide plates a big as hub caps, chairs with extra
wide cushioned
> seats,
> and more?
Fido - a Canadian cellular phone provider - offered an
unlimited plan
for $40/month for a while. When a few...very few...customers
started
getting emails about exceeding 5,000/minutes per month they
were
surprised.
As it turns out, the legal contract stipulated this even if
the
marketing communications didn't. A public relations
problem, but
within the rights of the contract each customer accepted.
Netflix needs to be careful that the same applies.
The principle is valid: as with Eric's buffet example, a
few bad
seeds can ruin the experience for everybody and potentially
run the
company into trouble. The definition of "a few"
depends on the
business, but Netflix does have to manage its customers.
And I note that there is not a guarantee with Netflix that
you will
always get those films at the top of your queue.
--
Scott Nelson
skot (at) penguinstorm (dot) com
http://www.penguinstorm.
com/
skype. skot.nelson
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