The Time magazine person of the year is YOU

On Dec 18, 2006, at 12:06 AM, Ziya Oz wrote:

> The cause of "You" will not be advanced
because of Time (and other  
> one-way
> media), but most likely in spite of them.

As Big Daddy McLuhan pointed out, new media forms neither
invalidate  
nor replace old media forms, though they *do* tend to force
the old  
media to shift emphasis.

Hence, no matter what you think of mass hard-copy news
media, it's  
entirely valid for Time and similar 'news+propaganda+ads'  
publications to comment on the personalization wave. They're
 
performing their socially-assigned role as 'authoritative
voice'.  
It's an old model, and it's dying, but until Western society
at large  
finds a new socially-approved 'voice of authority' *, we're
stuck  
with them.

*[We're primates, and we like having authoritative
structures. If  
anyone is unclear on this, go to the primate compound at the
local  
zoo and spend a couple hours observing. You'll be a better
IA for  
doing so.]

As members of the IA and larger Web communities, we
certainly *will*  
have to watch for and counter inaccuracies, because it's
damned  
unlikely that mass one-way communication channels will
actually  
understand what's going on.

Having said that, I'm now going to go *read* the article
instead of  
yak about it.

- Will

Will Parker
wparkerChannelingDesign.com
http://www.Channeling
Design.com

"Well, let's look at it for awhile and be irritated by
it and then  
we'll figure out what to do." - Frank Gehry







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Will Parker:

> it's  entirely valid for Time and similar
'news+propaganda+ads'  publications
> to comment on the personalization wave

Sure, it's "valid" for them to comment on it, but
you answer your own
question:

> it's damned  unlikely that mass one-way communication
channels will actually
> understand what's going on

Which is where I find the irony.

Ziya
Nullius in Verba 



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http:/
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http://iasummit.
org/2006/posters.htm



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