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Thread: Don Norman: Design on Future Things - webinar




Don Norman: Design on Future Things - webinar
country flaguser name
United States
2007-02-07 13:04:24
Free seminar/webinar from Stanford. 

************************************************************
*
Stanford Seminar on People, Computers, and Design (CS547)
                          
http://hci.stanford.e
du/seminar
Gates B03 (NEC Classroom) and SITN, 12:30-2:00pm PDT (UTC
19:30)
Video: http://scpd.stanford.edu/scpd/students/courseList.asp
 CS547
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*
Friday, February 9, 2007

Don Norman, Northwestern University and Nielsen-Norman
Group
      
http://www.jnd.org

The Design of Future Things: Cautious Cars and Cantankerous
Kitchens

Intelligent devices are entering our everyday lives in
interesting 
and sometimes disconcerting ways. In this talk, Don Norman
discuses 

his latest book , The Design of Future Things (to be
published in 
October). The book discuses the increasing intrusion of
intelligent 
devices into the automobile and home with both expected
benefits and 
unexpected dangers.


The aviation industry knows a lot about the dangers of 
overautomation. Similarly, the HCI community has learned a
lot about 
appropriate design. The issues here, however, are different:
most 
studies of automation and intelligent devices look at
industrial 

settings, with well-trained operators who do the same
operations over 
and over again. In the home and automobile, we have
ill-trained 
operators, with little understanding (and little interest in
gaining 
understanding), and in the case of the automobile, who may
have to 

react in seconds. In the home, poor design decisions may
simply lead 
to annoyance and frustration. But with the automobile,
significant 
safety issues are involved.  All the usual suspects are
here: issues 

of privacy, the perceived benefits, costs, safety, control,
and 
trust. Expectations and perceived versus real needs. These
are 
important areas for research and product innovation.

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**


Don Norman is cofounder of the Nielsen Norman Group, an
executive 
consulting firm that helps companies produce human-centered
products 
and services, Professor at Northwestern University and Prof.
Emeritus 

of the University of California, San Diego. He has been Vice

President of Apple Computer and an executive at Hewlett
Packard. He 
was President of the Learning Systems division of UNext, an
early, 
online education company.


He serves on many advisory boards, such as Chicago's
Institute of 
Design and Encyclopedia Britannica. He is a fellow of many 
organizations, including the American Academy of Arts and
Sciences. 
He has received the Benjamin Franklin Medal in Computer
& Cognitive 

Science from the Franklin Institute (Philadelphia), honorary
degrees 
from the University of Padova (Italy) and the Technical
University of 
Delft (the Netherlands), the "Lifetime Achievement
Award" from 

SIGCHI, the professional organization for Computer-Human
Interaction, 
the Mental Health award for contributions to Business from
Psychology 
Today, and the Taylor Award for outstanding contribution to
the field 

of Applied Experimental and Engineering Psychology from the
American 
Psychological Association.

He is well known for his books "The Design of Everyday
Things" and 
"Emotional Design." Business Week called The
Invisible Computer "the 

bible of the "post PC thinking." He is now writing
"The Design of 
Future Things," discussing the role that automation
plays in such 
everyday places as the home, and automobile. He lives at 
www.jnd.org.

************************************************************
**
Next Week: - February 16, 2007 - Tina Blaine, HCI Institute

Carnegie-Mellon University
     
http://www.jamodrum.
net/bio.html
     Designing Interfaces for Musical Experience

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**

------------
IA Summit 2007:  Enriching IA
Rich Information, Rich Interaction, Rich Relationships
March 22-26, 2007, Las Vegas, NV
www.iasummit.org
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Moving UX into a Position of Corporate Influence: What has been your experience where you
country flaguser name
United States
2007-04-12 07:09:26
I'm leading an "interactive session" at the
upcoming CHI conference 
entitled, "Moving UX into a Position of Corporate
Influence: Whose 
Advice Really Works?"  Here is the abstract:

"Professionals working to move user experience (UX)
into a position 
of corporate influence are impeded by conflicting
recommendations, 
including those regarding the roles of documenting and
evangelizing 
UX work, ownership of UX, organizational positioning,
calculating 
return on investment, and conducting
"ethnographic" research.  In 
this interactive session, a group of senior UX management
personnel 
who have moved UX into positions of rapidly increasing
influence in 
their varied places of work debate their different
perspectives and 
approaches to help resolve the conflicting recommendations
and 
generate some new and improved guidance."

During recent weeks, I've posted articles in my blog about
the roles 
of documenting and evangelizing UX work, ownership of UX, 
organizational positioning, calculating return on
investment, and 
conducting "ethnographic" research:

   15 Feb 07: Documenting and evangelizing user experience
work
http://riander.blogspot.com/2007/02/do
cumenting-and-evangelizing-user.html

   24 Jan 07: Ownership of the user-customer experience
http://riander.blogspot.com/2007/0
1/ownership-of-user-customer-experience.html

   01 Feb 07: Does it matter where User Experience is
positioned in 
your corporate structure?
http://riander.blogspot.com/2007
/02/does-it-matter-where-user-experience-is.html

  13 Mar 07 Calculating return on investment
http://riander.blogspot.com/2007/03/cal
culating-return-on-investment.html

  5 Apr 07 Conducting "ethnographic" research
http://riander.blogspot.com/2007/04/con
ducting-ethnographic-research.html

What has been your experience where you work?  Please share
your 
stories by authoring comments in response to the above 5
blog 
entries, or share them here, or send them to me via email.

Richard Anderson
-- 
-----
Richard I. Anderson
http://www.riander.com/
http://riander.blogspot.
com/
------------
IA Summit 2008: "Experiencing Information" 
April 10-14, 2008, Miami, Florida

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