Re: How the design process fits into the agile methodology

Ziya wrote:

>I'd be interested in learning what 'agile strategy' is
and *who* does
>it. The "Agile Manifesto" you cited pretty
much exclusively focuses on
>development.

Ziya,

My original post did not refer to "agile
strategy." What I said was, it is 
not true that agile approaches exclude strategy.

If strategy is the activity of deciding how best to
accomplish a goal, then 
agile methods incorporate strategy. They are all about
finding the most 
efficient, effective way of accomplishing a goal. The
original agile method, 
Scrum, focuses on project management and does not prescribe
specific 
development practices. Moreover, agile principles can be
applied to 
endeavors other than software development.

Back to the Agile Manifesto on the Agile Alliance site
(which does focus on 
software development), it says:

"At regular intervals, the team reflects on how to
become more effective, 
then tunes and adjusts its behavior accordingly."

Is this not a strategic behavior?

Jacqui

Jacqui Olkin
Olkin Communications Consulting
jacquiolkincommunications.com
571-643-6020 ph.
703-834-5653 fax
www.olkincommunications.com

web . print . content . strategy





>From: Ziya Oz <listeraearthlink.net>
>To: <sigia-lmail.asis.org>
>Subject: Re: [Sigia-l] How the design process fits into
the agile 
>methodology
>Date: Sun, 18 Feb 2007 18:32:04 -0500
>
>Jacqui Olkin:
>
> > strategy
>
>Now, I'd be interested in learning what 'agile strategy'
is and *who* does
>it. The "Agile Manifesto" you cited pretty
much exclusively focuses on
>development.
>
>----
>Ziya
>
>When 2+2=4, it's development,
>When 2+2>4, it's design.
>
>
>
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Jacqui Olkin:

> "At regular intervals, the team reflects on how to
become more effective,
> then tunes and adjusts its behavior accordingly."
 
> Is this not a strategic behavior?

Not to me. "Becoming more effective" is not
strategy in the way I'm thinking
of design as business strategy. This is the reason I earlier
cited steps 1-3
of a 30-step agile process. If the framing of the problem is
done in step 0
(that is, before the agile process even is given the
go-ahead), the
direction (and thus the possibility of eventual success) of
steps 1-30 have
already been defined to a large extent. "Becoming more
effective" within
those 30 steps may or may not amount to success because of
step 0.

Actual illustrations of these can be seen in many of the
iPod-killer
attempts over the last 4-5 years. Every single one of those
development
processes could have been done via agile methods and
effectively, in the end
it probably would not have made much of a difference,
because their overall
strategy of competing against an end-to-end system like
iPod/iTunes/iTMS was
fundamentally flawed.

As I always say, framing of the problem is everything. It
doesn't matter
whether agile or some other methodology allows folks to
solve a problem more
effectively, if the problem solved (strategy) happens to be
the wrong one.

----
Ziya

When 2+2=4, it's development,
When 2+2>4, it's design.



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