A new book on the man who's largely responsible for the
genesis of American
take on "Good design is good business":
Eliot Noyes fused architecture, art, interiors, products,
and graphics to
construct a unique corporate style. He was personally
responsible for the
design of some notable twentieth-century classics, notably
IBM's Selectric
typewriter and Mobil Oil's service stations and gas pumps.
His belief in a
unified theory of design, where all elements--large and
small--are connected
and expressed in the best possible way reconstructed
America's corporate
attitude towards design forever. His architectural and
design principles
were about a way of life, not simply a professional
attitude. Eliot Noyes
used to say, 'Design is a means by which you see yourself
and a means by
which you express yourself to others.'
After the MoMA, Noyes focused on design consulting for major
U.S. companies.
>From the late 1950s until his death in 1977, Noyes was
Consulting Director
of Design for IBM, Mobil Oil, Westinghouse and Cummins
Engine Company, while
working with a myriad of other firms. Re-designing entire
product lines, he
focused on how all the individual parts, from the buildings
to the offices
to the graphic design, contributed in completing the total
package and
ultimately expressing the company's significance and
direction. Enlisting
pioneering designers and prominent architects, such as Ivan
Chermayeff, Tom
Geismar, Gordon Bunshaft, and Paul Rudolph, while running
his own office of
architecture and industrial design, he was the man
responsible for changing
the way corporations think about design and its impact on
business.
<http://tinyurl.com/ytdw
sd>
----
Ziya
In design, interaction is the last resort.
------------
IA Summit 2008: "Experiencing Information"
April 10-14, 2008, Miami, Florida
-----
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