For sale: "Best Buys"

A few years ago there was here a raging thread on the notion
of "Best
Bets/Best Buys" as being, uhm, best practice for
'guiding' users into
meaningful results. Everybody was doin' it and how harmful
could it possibly
be?

I said then and I still think today "Best Bets" is
normative and, in many
situations, plain evil.

A new study at Columbia sheds some light on how it
influences choices:

<http://www.nytimes.com/2007/04/15/magazine/15
wwlnidealab.t.html>

I'm hoping that this is no longer so counterintuitive for
some people as it
was then.

----
Ziya

In design, interaction is the last resort.



------------
IA Summit 2008: "Experiencing Information" 
April 10-14, 2008, Miami, Florida

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