Design for nothin'

ZO wrote:
> One of the most interesting and (especially for those
somewhat new to the
> subject matter) informative threads I've seen on the
Internets, ever:
>
> <http://www.designobserver.com/archives/014697.html>
>
>   
Hi Ziya,

I loved the analogy from Andy Rutledge - way un-PC and
totally unusable 
except amongst other design professionals, but very
accurate: the rest 
do just get screwed. I don't know about the commoditisation
of design, 
but the cost of tendering for new work even without partial 
implementations is just too scary - personal connections and
follow-on 
work are like gold.

Cheers, Andrew
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Andrew:

> the cost of tendering for new work even without partial
> implementations is just too scary

As you know, in some other industries such as advertising
design/creative
services are loss leaders and the money is made in media
placement. (That's
one of the reasons why most ad agencies are account-people
dominated.) In
design (IA/IX/UX/etc) we don't have that luxury/curse.

Anecdote:  About four years ago, I was talking to one of the
top online
travel sites. I did a Flash presentation of what was wrong
with their site,
visual, IA, workflow, content, etc. (I did it for other
reasons that had
nothing to do with the travel industry actually.)

Two of their senior VPs intently followed the presentation
and kept saying,
"Yep, we know about that." I said, "OK, if
you already know what's wrong,
I'll stop here, thank you." One of them literally
jumped up and said, "Oh
no, please continue." I asked why. The other asked me
if I could email the
presentation to her. I said no and they were visibly upset.
That was the
last meeting we had, as I had absolutely no intention of
giving away that
for free.

Imagine this nonsense becoming the norm for us.

----
Ziya

Usability >  Simplify the Solution
Design >  Simplify the Problem



------------
When replying, please *trim your post* as much as possible.
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Most presentations/papers and posters have been loaded to
the IA Summit 06 website:

http:/
/iasummit.org/2006/conferencedescrip.htm
http://iasummit.
org/2006/posters.htm



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