Call it "Snakes on a Web Site" and hype it lots.
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>>We're starting to talk about re-launch strategies for outreach and marketing to the organization's stakeholders. Naturally, I have my own notions about how to move forward, but I'm interested in everybody else's recommendations for good articles on this topic that my clients can read. I want to them to have a sense of the range of strategic thinking that is out there.>>
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