Greetings ISF folk,
Grassroots.org has been testing and fine-tuning a new program for nonprofits over the past couple of months. We're now offering free telephone consulting sessions on search engine optimization for nonprofits, along with a guide covering the fundamentals of nonprofit SEO at seo.grassroots.org . We've even got a forum for your SEO questions, answered by our team of SEO experts.
The idea: There are over 625 million searches every day on search engines such as Google, MSN, or Yahoo. For an increasing number of people, a search engine is how they find information online, ranging from weather forecasts to news. The corporate world has known for years that high visibility in search engine listings is necessary for success, even for non-internet businesses. The same is even more true for nonprofits, many of which are desperately in need of new ways to reach potential constituents, donors, and partners online.
When someone does a search for "Chicago computer training" ...do they find the nonprofit CTCs doing incredible work here, or do they find only for-profit businesses? Why is that, and how do we address it? What does this mean for someone who is looking for a CTC to make a donation to, or an individual looking for a free or low-cost training site? I suggest that website visibility in search engine results is a determining factor in the success or failure of nonprofit web development.
I'd love feedback on the project, and on the idea in general. And, for all those working in the nonprofit sector (especially NTAPs!), I'd encourage you to check out the site and schedule a consultation.
Thanks,
Dave.
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Dave Chakrabarti
Director of Programs
Grassroots.org
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