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Thread: (ISF) Gender Specific Web Navigation




(ISF) Gender Specific Web Navigation
country flaguser name
United States
2007-10-05 13:16:09

Hello-

I remember years back seeing a study on the differences between the way that women and men navigate the web. It wasn't about how women and men use the web (news vs. shopping vs. online communities) but about how women and men respond to website architecture/layout/navigation differently. It was inline with studies about the difference in how women and men read maps, give directions, understand physical space. I am having problems locating anything on this topic now and any leads would be appreciated.

Kind Regards,

Debbie

Debbie Zamd

Information System Manager

Women's Funding Network

1375 Sutter Street, Suite 406

San Francisco, CA 94109

p. 415.441.0706 ext: 226

f. 415.441.0827

e. dzamd%40wfnet.org">dzamdwfnet.org <mailto: dzamd%40wfnet.org">dzamdwfnet.org>

w. www.wfnet.org <http://www.wfnet.org/>

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Re: (ISF) Re: Gender Specific Web Navigation
country flaguser name
United States
2007-10-09 11:35:28

I recall from my computer science studies that research had pretty much failed to find that different human-computer interfaces were more efficient for one sex or the other despite much belief that they would be. This was before the web (yes, many many years ago) - but it was still about getting tasks done on a screen, not about punch cards and difference engines .

One thing that did come out though was that there were significant differences in preference. That is, while men and women did not show different scores for achieving a goal under one interface rather than another, they did indicate they *liked* different interfaces at different rates. These preferences appeared to be cultural rather than innate, (so for instance, British women might prefer a and British men b, but American women would prefer c and American men d) but highlight the importance of really knowing your audience.

Not sure where those studies came from - I no longer have those lecture notes.

Helen

-----original message-----
>&gt; I would discount any studies that haven't been done recently. As Gavin points out, there is a lot of learned behavior involved in using the web, and older studies could easily be skewed so that different experience levels are interpreted as gender differences.>>

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