Here's what See3 is doing at this year's NTC in New Orleans. There really is an abundance of riches at this year's conference and I wish I could clone myself to go to many sessions happening at the same time. (I am counting on Beth to blog every session ;)
Here's what we are doing, all around our interest in online video.
This one is Thursday afternoon at 3:30
The Age of YouTube: Using Video Online to Reach the Masses
Designed by Michael Hoffman | See3
Communications Track - Oakley Room
Broadband is finally here and the organizations that are creating compelling and viral video content are reaping the rewards. Those gala dinner videos are no longer enough. Readily available digital video cameras and editing software allow your organization to capture stories and introduce a wider world to your mission. Video content can be seamlessly integrated into your website and provide the compelling hook for fundraising and advocacy. Portable media players enable you to embed your message in hundreds of sites. But, how do you capitalize on the opportunity? Takeaways:
1. The benefits to using web video
2. Case studies of innovative uses of video
3. How to effectively use video in your e-campaigns
This one is a "Product Spotlight" on Thursday at 10:30
A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite
Designed by See3 Communications
Product Spotlight Track - Edgewood A
What's the straightest line between your message and your call to action? Mobilize your targeted audience through a Video-Centered Microsite. A short direct response video will create an immediate, powerful effect on your audience and elicit action. Studies show the best response comes with fewer links - where viewers can watch and take action from the same page. This online campaign can be as simple as a landing page, or as involved as an Interactive Campaign Microsite with multiple pages and detailed prospect tracking. Video-centered microsites are a new and powerful online method to garner support of your specific program, fundraising effort or advocacy campaign. Microsites are ideal for campaigns that need immediate action and allow you to market individual campaigns to a specific audience without affecting the overall branding of your organization. We can help you get started with your online distribution strategy, too. And we will provide many examples of successful vid
eo campaigns that yielded measurable results.
And... We are presenting the DoGooderTV Nonprofit Video Awards on Friday at the NTC. Public voting is open now at http://www.dogooder.tv/nonprofitvideoawards where you can vote among the 8 finalists in 3 categories and one for overall winner.
If there are folks not traveling to New Orleans but interested in what we are doing they can give me a call.
Michael Hoffman
See3 Communications
Media with a Message
773.784.7333
www.see3.net
http://blog.see3.net
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