Highly targeted Facebook Ad being tested

On April 11 at midnight we will launch an exceptionally
targeted
Facebook Ad campaign.    Not sure an ad campaign has ever
had a smaller
target audience, more on that later.

Brief Background:   Naxos Music Library streams 34 CDs from
Trustkill
records (heavy metal/thrash).    Due to a complete lack of
catalogue
records and the fact heavy metal / thrash fans are
particularly unlikely
to find their way to the library website and then find and
choose the
Naxos Music Library database we created a Trustkill page on
our site.

Here is that page:	http://www.epl.ca/
epltrustkill.cfm


We then created a Facebook ad that targets people in
Edmonton who have
the band Bleeding Through listed among their music
favourites.   This
seemed to be the Trustkill band listed by the most
Edmontonians.

Limiting the ad to Edmonton gives 415,000 people.  
Sub-limiting to fans
of Bleeding Through gives 180 people.  (VERY highly targeted
ad)

We chose a $10 per day limit 		(no danger there).
We choose .75 per click.    		(next time will experiment
with
the pay per view option)
It will run from April 11, 2008 - April 20, 2008.


Best case scenario is probably 10 people clicking the ad.   
 Projected
cost $2 - $15.

Potential benefits:  hoping to surprise a small number of
Edmontonians,
who are possibly not current library users and most
importantly might
never think of the library for the kind of music they like
(especially
streamed for free).     I realize streaming is very old
school, but that
is what we have to offer in this case.   Hoping a few clicks
happen,
hoping we surprise a few people and they tell a few people. 
  

This sort of micro-ad seems to have great potential reaching
non-users
of the library.

Here is the ad

Trustkill streamed

Edmonton Public Library
streams Bleeding Through,
Hopesfall and more from
Trustkill records.  Library
card is cheap or free.


Link goes to the EPL trustkill page.

Will report results in a week or so.

Peter
__________________________________________________
Peter Schoenberg                  (780) 496 1855
Director - eServices - Edmonton Public Library
                           www.epl.ca       

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Hi

I'm looking for recent thoughts of the Metalib/SFX vs 360
Search/360 Link
experience in academic libraries. Particularly the opinions
of those who
have worked with both, either in any library function from
sys support, tech
services or reference.  

I already know about the product-specific lists. I'm looking
for
non-proselytising opinion.

Thanks, Alan.



Alan Cockerill
Library Technologies Coordinator
James Cook University, Cairns 

PO Box 6811
CAIRNS QLD 4870
Phone: (07) 4042 1737
Fax: (07) 4042 1516
Email: Alan.Cockerilljcu.edu.au
http:/
/www.library.jcu.edu.au/Staff/alan.shtml

CRICOS Provider Code: 00117J (QLD) 




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