Re: What to call the links

Elizabeth Edwards wrote:

> In response, we did a language usability test with
students and staff, and
> found that in some instances, our branding
("consortium loan service" rather
> than "borrow from other schools") was
preferred - while in others, students
> responded to the task-based terminology.  These results
may be flawed,
> however, because in at least some instances students
appeared to be looking
> for the terminology that was closest to the language
currently in use on our
> website.

Wow, "consortium loan service" won out over
"borrow from other schools"? 
   I'd only pick the former if my name was
"Consortium".

Was there any reason for this?

LEO

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