Thanks, sounds great.
Sponsored search results are such an important complement
to Lucene, Solr and Nutch it's surprising there is nothing
in
the sandbox and only a few archive mentions.
I really liked the idea of setting a boost to certain
sponsor
docs based on 'importance' and some known profitable ad
formulas
might come into play such as:
sponsored_ad_position=(clicks/impressions) * (highest_bid);
Click-thru rate, cost-per-click and average cost-per-click
still need to be worked out and a few details like
automation,
stop words, reporting, analytics, localization, payments
and
pay-per-action (conversions) would be gravy.
Beyond just cloning what's out there, the collective
experience
of the Lucene community could take leadership in paid
search.
Best,
Peter W.
On Mar 27, 2007, at 12:45 PM, Doron Cohen wrote:
> Assuming you don't mean UI design - how about a small
auxiliary
> sponsor
> index containing sponsor data - doc per sponsor,
sponsor text and
> sponsor
> url as stored fields, sponsor doc statically boosted by
sponsor's
> $importance$, and highlighting of user query words in
the excerpt from
> suggested sponsor doc near the suggested link..
>
> "Peter W." <peter marketingbrokers.com>
wrote on 27/03/2007 12:36:19:
>
>> Howdy,
>>
>> Does anyone have any design considerations for
implementing
>> a contextual text-link advertising system using
Lucene?
>>
>> The emphasis would be strictly on monetizing search
results with
>> light, non-intrusive behavior (query terms match
sponsored results).
>
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