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this is a interesting article
----- Original Message -----=20
From: Danny Hollis=20
To: talking-tech googlegroups.com=20
Sent: Sunday, December 31, 2006 8:08 AM
Subject: TT-SB memory twigs?
=20
=20
------------------------------------------------------------
-------------=
-------
December 31, 2006
The Goods
And Now, Memory on a Twig=20
By BRENDAN I. KOERNER
WHILE entertaining viewers with tales of galactic voyaging
and hostile =
aliens, the "Star Trek" franchise also preached
the virtues of =
interracial (and interspecies) harmony, endearing it to
millions. But =
according to Guido Ooms, a Dutch product designer,
"Star Trek' also =
warped the minds of consumers and product designers by
portraying =
electronic gadgets as uniformly sleek and unadorned.
"The computer stuff that is coming out right now, it is
all plastic and =
symmetrical and aerodynamic in shape, like 'Star Trek'
stuff," said Mr. =
Ooms, founder of the design studio Oooms in Eindhoven, the
Netherlands. =
"I think there's no reason for that, really, other than
that it looks =
like it works properly."
A year ago, Mr. Ooms and his girlfriend, the designer Karin
van =
Lieshout, started brainstorming on ways to demonstrate that
high-quality =
computer products needn't look antiseptic. A result of their
=
collaboration is a U.S.B. memory stick that takes its
product =
description literally; it is a data storage drive encased in
a real, =
handpicked piece of wood.
The memory stick began, like all of Mr. Ooms's creations, as
a series of =
rough sketches. In February, he posted the drawings to
Core77.com, an =
online magazine for industrial designers. The feedback was
so =
enthusiastic that Mr. Ooms and Ms. van Lieshout decided to
make some =
prototypes, a process that started in a forest outside
Eindhoven.
"We went into the woods with big shopping bags and
found dead trees that =
were lying on the floor," Mr. Ooms said. Not just any
branch would do; =
they focused on sticks with unusually knobby protrusions, or
with gnaw =
marks from rodents.
"Little animals, they make really nice carvings
sometimes," said Mr. =
Ooms, noting that one squirrel left a pattern resembling a
Chinese =
dragon.
Back at the studio, Mr. Ooms and Ms. van Lieshout drilled
holes through =
the center of each piece of wood, sanded and polished the
exterior, then =
inserted a U.S.B. drive they had bought off the shelf from a
local =
electronics shop. The drives were secured inside the wood
with dabs of =
putty.
After the memory sticks went on sale last spring, customers
began =
complaining that the putty wasn't resilient enough; the
drives kept =
breaking free from their organic casings. So Mr. Ooms and
Ms. van =
Lieshout added another step to the construction process,
lining each =
stick's interior with a veneer of glue.
They also reduced the product's maximum size, in response to
criticism =
from Apple PowerBook users. Because the newest PowerBooks
are so thin, =
Mr. Ooms said, larger sticks forced the laptops to rise at
odd angles. =
In their forest expeditions, then, Mr. Ooms and Ms. van
Lieshout must be =
careful to gather twigs with diameters of less than two
inches.=20
Mr. Ooms says he has been surprised by the popularity of the
memory =
sticks, which are available at Oooms.nl. He estimates that
he has sold =
3,000, at prices ranging from about $59 for a 256-megabyte
version to =
nearly $92 for the top-of-the-line, one-gigabyte model.
The key to the product's success, Mr. Ooms says, is the way
it makes =
passers-by do a double take when they see the quintessential
=
information-age accessory, a laptop, paired with the
quintessential =
Stone Age utensil, a wooden stick.
Sales have been so brisk that Mr. Ooms is considering hiring
some =
outside production help. Under a program in the Netherlands,
he said, =
prisoners can be hired to perform basic manufacturing tasks
- in this =
case, that would involve drilling the holes and sanding the
twigs.
But there are limits to how much of the work can be
outsourced to =
inmates: unless they can find a Dutch prison with a sizable
forest on =
its grounds, Mr. Ooms and Ms. van Lieshout will continue
handling the =
procurement of raw materials.=20
Home=20
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<DIV><FONT face=3DArial size=3D2>this is a
interesting =
article</FONT></DIV>
<DIV style=3D"FONT: 10pt arial">-----
Original Message -----=20
<DIV style=3D"BACKGROUND: #e4e4e4; font-color:
black"><B>From:</B> <A=20
title=3Doldanswbell.net href=3D"mailto:oldanswbell.net">Danny =
Hollis</A> </DIV>
<DIV><B>To:</B> <A
title=3Dtalking-techgooglegroups.com=20
href=3D"mailto:talking-techgooglegroups.com">talking-techgooglegroups.c=
om</A>=20
</DIV>
<DIV><B>Sent:</B> Sunday, December 31,
2006 8:08 AM</DIV>
<DIV><B>Subject:</B> TT-SB memory
twigs?</DIV></DIV>
<DIV><BR></DIV>
<DIV><FONT face=3DArial size=3D2><A =
href=3D"http://ww
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<DIV class=3Dtimestamp>December 31, 2006</DIV>
<DIV class=3Dkicker><NYT_KICKER>The
Goods</NYT_KICKER></DIV>
<H1><NYT_HEADLINE type=3D" "
version=3D"1.0">And Now, Memory on a Twig=20
</NYT_HEADLINE></H1><NYT_BYLINE type=3D"
" version=3D"1.0">
<DIV class=3Dbyline>By BRENDAN I.
KOERNER</DIV></NYT_BYLINE><NYT_TEXT>
<DIV id=3DarticleBody>
<P>WHILE entertaining viewers with tales of galactic
voyaging and =
hostile=20
aliens, the =93Star Trek=94 franchise also preached the
virtues of =
interracial (and=20
interspecies) harmony, endearing it to millions. But
according to Guido =
Ooms, a=20
Dutch product designer, =93Star Trek=92 also warped the
minds of =
consumers and=20
product designers by portraying electronic gadgets as
uniformly sleek =
and=20
unadorned.</P>
<P>=93The computer stuff that is coming out right now,
it is all plastic =
and=20
symmetrical and aerodynamic in shape, like =91Star Trek=92
stuff,=94 =
said Mr. Ooms,=20
founder of the design studio Oooms in Eindhoven, the
Netherlands. =93I =
think=20
there=92s no reason for that, really, other than that it
looks like it =
works=20
properly.=94</P>
<P>A year ago, Mr. Ooms and his girlfriend, the
designer Karin van =
Lieshout,=20
started brainstorming on ways to demonstrate that
high-quality computer =
products=20
needn=92t look antiseptic. A result of their collaboration
is a U.S.B. =
memory=20
stick that takes its product description literally; it is a
data storage =
drive=20
encased in a real, handpicked piece of wood.</P>
<P>The memory stick began, like all of Mr. Ooms=92s
creations, as a =
series of=20
rough sketches. In February, he posted the drawings to
<A=20
href=3D"http://core77.com/"
target=3D_><FONT =
color=3D#000066>Core77.com</FONT></A>, an=20
online magazine for industrial designers. The feedback was
so =
enthusiastic that=20
Mr. Ooms and Ms. van Lieshout decided to make some
prototypes, a process =
that=20
started in a forest outside Eindhoven.</P>
<P>=93We went into the woods with big shopping bags
and found dead trees =
that were=20
lying on the floor,=94 Mr. Ooms said. Not just any branch
would do; they =
focused=20
on sticks with unusually knobby protrusions, or with gnaw
marks from=20
rodents.</P>
<P>=93Little animals, they make really nice carvings
sometimes,=94 said =
Mr. Ooms,=20
noting that one squirrel left a pattern resembling a Chinese
dragon.</P>
<P>Back at the studio, Mr. Ooms and Ms. van Lieshout
drilled holes =
through the=20
center of each piece of wood, sanded and polished the
exterior, then =
inserted a=20
U.S.B. drive they had bought off the shelf from a local
electronics =
shop. The=20
drives were secured inside the wood with dabs of
putty.</P>
<P>After the memory sticks went on sale last spring,
customers began =
complaining=20
that the putty wasn=92t resilient enough; the drives kept
breaking free =
from their=20
organic casings. So Mr. Ooms and Ms. van Lieshout added
another step to =
the=20
construction process, lining each stick=92s interior with a
veneer of =
glue.</P>
<P>They also reduced the product=92s maximum size, in
response to =
criticism from=20
<A title=3DApple=20
href=3D"http://www.nytimes.com/mem/MWredirect.html?MW=
3Dhttp://custom.mar=
ketwatch.com/custom/nyt-com/html-companyprofile.asp&
symb=3DAAPL"><FON=
T=20
color=3D#000066>Apple</FONT></A> PowerBook
users. Because the newest =
PowerBooks=20
are so thin, Mr. Ooms said, larger sticks forced the laptops
to rise at =
odd=20
angles. In their forest expeditions, then, Mr. Ooms and Ms.
van Lieshout =
must be=20
careful to gather twigs with diameters of less than two
inches. </P>
<P>Mr. Ooms says he has been surprised by the
popularity of the memory =
sticks,=20
which are available at Oooms.nl. He estimates that he has
sold 3,000, at =
prices=20
ranging from about $59 for a 256-megabyte version to nearly
$92 for the=20
top-of-the-line, one-gigabyte model.</P>
<P>The key to the product=92s success, Mr. Ooms says,
is the way it =
makes=20
passers-by do a double take when they see the quintessential
=
information-age=20
accessory, a laptop, paired with the quintessential Stone
Age utensil, a =
wooden=20
stick.</P>
<P>Sales have been so brisk that Mr. Ooms is
considering hiring some =
outside=20
production help. Under a program in the Netherlands, he
said, prisoners =
can be=20
hired to perform basic manufacturing tasks =97 in this case,
that would =
involve=20
drilling the holes and sanding the twigs.</P>
<P>But there are limits to how much of the work can be
outsourced to =
inmates:=20
unless they can find a Dutch prison with a sizable forest on
its =
grounds, Mr.=20
Ooms and Ms. van Lieshout will continue handling the
procurement of raw=20
materials. =
</P><NYT_UPDATE_BOTTOM></NYT_UPDATE_BOTTOM>
;</DIV></NYT_TEXT><BR>
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