How do Regional Ad resolve the exact location

I was under the impression with regional ads they use the IP
address
to resolve the actual location of the person behind the
computer, and
therefore could be missing a whole lot of people.  This
can't be the
case any more. Recently I launched ads across the Google,
Yahoo! and
MSN networks in New Hampshire and looking at the IP
addresses coming
in most are using large out of state service providers. They
must have
ways of working out with the Verzion's and like to find out
the
location of the orginal request.

All that is but MSN? There I'm getting almost no traffic and
I see the
ad in one location, but not the other in the same town. I'm
just
wondering if they are behind the times and this regional
targeting has
greatly improved.

Bob R.


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When I do the regional focus ads I run two sets of
campaigns. One with
all of the regional restrictions set "home loan",
and then another
campaign the goes US wide for "home loan new
hampshire". Typically I
get less search volume in the latter case, even though it
doesn't have
regional restictions. But I'm always surprised to find out
who
searchers are getting more advance as time marches on.

I'm beginning to suspect resloving user location by IP
address isn't
just the way it's done. They must have
"interfaces" with the ISP
providers.

Bob R.

On Mar 29, 4:43 pm, "Marek Wawrzyniak"
<jazy...gmail.com> wrote:
> I guess it depends in keywords they use. I live in
Milwaukee, and if I am
> interested in your keywords which include geographic
location, I should be
> able to see the ads. For example: i am searching from
Milwaukee WI, for
> "homes in New Hampshire" I should be able to
see the ad. I think this always
> worked like that in addition to IP location. I am not
sure if IP location
> method was changed.
>
> On 3/29/07, Bob R <imaginethatmarket...mac.com> wrote:
>
>
>
>
>
> > I was under the impression with regional ads they
use the IP address
> > to resolve the actual location of the person
behind the computer, and
> > therefore could be missing a whole lot of people. 
This can't be the
> > case any more. Recently I launched ads across the
Google, Yahoo! and
> > MSN networks in New Hampshire and looking at the
IP addresses coming
> > in most are using large out of state service
providers. They must have
> > ways of working out with the Verzion's and like to
find out the
> > location of the orginal request.
>
> > All that is but MSN? There I'm getting almost no
traffic and I see the
> > ad in one location, but not the other in the same
town. I'm just
> > wondering if they are behind the times and this
regional targeting has
> > greatly improved.
>
> > Bob R.
>
> --
> Marek
> Think This // Bloghttp://megabluewave.com/
blog


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Bob,

I run almost exclusively geo-targeted campaigns. Google
use's Digital
Envoy's net acuity database, which many other companies use.
CNN.com,
for example, uses it to differentiate between US and
international
visitors. I have seen what you describe a few times (in the
analytics
data) and have suspected that Google's partners might not be
able to
use the geo-targeting feature. The database is also not 100%
(getting
less accurate going from Country > State > DMA >
City), so sometimes
Google might mess up and show an ad when they should'nt be.

- David Culbertson
LightBulbInteractive.com

On Mar 30, 7:56 pm, "Bob R"
<imaginethatmarket...mac.com> wrote:
> When I do the regional focus ads I run two sets of
campaigns. One with
> all of the regional restrictions set "home
loan", and then another
> campaign the goes US wide for "home loan new
hampshire". Typically I
> get less search volume in the latter case, even though
it doesn't have
> regional restictions. But I'm always surprised to find
out who
> searchers are getting more advance as time marches on.
>
> I'm beginning to suspect resloving user location by IP
address isn't
> just the way it's done. They must have
"interfaces" with the ISP
> providers.
>
> Bob R.
>
> On Mar 29, 4:43 pm, "Marek Wawrzyniak"
<jazy...gmail.com> wrote:
>
> > I guess it depends in keywords they use. I live in
Milwaukee, and if I am
> > interested in your keywords which include
geographic location, I should be
> > able to see the ads. For example: i am searching
from Milwaukee WI, for
> > "homes in New Hampshire" I should be
able to see the ad. I think this always
> > worked like that in addition to IP location. I am
not sure if IP location
> > method was changed.
>
> > On 3/29/07, Bob R <imaginethatmarket...mac.com> wrote:
>
> > > I was under the impression with regional ads
they use the IP address
> > > to resolve the actual location of the person
behind the computer, and
> > > therefore could be missing a whole lot of
people.  This can't be the
> > > case any more. Recently I launched ads across
the Google, Yahoo! and
> > > MSN networks in New Hampshire and looking at
the IP addresses coming
> > > in most are using large out of state service
providers. They must have
> > > ways of working out with the Verzion's and
like to find out the
> > > location of the orginal request.
>
> > > All that is but MSN? There I'm getting almost
no traffic and I see the
> > > ad in one location, but not the other in the
same town. I'm just
> > > wondering if they are behind the times and
this regional targeting has
> > > greatly improved.
>
> > > Bob R.
>
> > --
> > Marek
> > Think This // Bloghttp://megabluewave.com/
blog


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I have no experience with Digital Envoy (but there claim
"...geo-
target their ads to the city level worldwide..."
certainly doesn't
work here in the UK), but I have used the Maxmind database
which has
similar features and they are claiming:

"Over 99% on a country level and 80% on a city level
for the US within
a 25 mile radius."

http://www.m
axmind.com/app/city_accuracy gives a lot more detail
about
what they say they can do. My presumption would be that
Digital Envoy
will be offering a similar level of accuracy.

Tim Marchant

On Mar 31, 12:52 pm, davidsculbert...gmail.com wrote:
> Bob,
>
> I run almost exclusively geo-targeted campaigns. Google
use's Digital
> Envoy's net acuity database, which many other companies
use. CNN.com,
> for example, uses it to differentiate between US and
international
> visitors. I have seen what you describe a few times (in
the analytics
> data) and have suspected that Google's partners might
not be able to
> use the geo-targeting feature. The database is also not
100% (getting
> less accurate going from Country > State > DMA
> City), so sometimes
> Google might mess up and show an ad when they should'nt
be.
>
> - David Culbertson
> LightBulbInteractive.com
>
> On Mar 30, 7:56 pm, "Bob R"
<imaginethatmarket...mac.com> wrote:
>
> > When I do the regional focus ads I run two sets of
campaigns. One with
> > all of the regional restrictions set "home
loan", and then another
> > campaign the goes US wide for "home loan new
hampshire". Typically I
> > get less search volume in the latter case, even
though it doesn't have
> > regional restictions. But I'm always surprised to
find out who
> > searchers are getting more advance as time marches
on.
>
> > I'm beginning to suspect resloving user location
by IP address isn't
> > just the way it's done. They must have
"interfaces" with the ISP
> > providers.
>
> > Bob R.
>
> > On Mar 29, 4:43 pm, "Marek Wawrzyniak"
<jazy...gmail.com> wrote:
>
> > > I guess it depends in keywords they use. I
live in Milwaukee, and if I am
> > > interested in your keywords which include
geographic location, I should be
> > > able to see the ads. For example: i am
searching from Milwaukee WI, for
> > > "homes in New Hampshire" I should
be able to see the ad. I think this always
> > > worked like that in addition to IP location.
I am not sure if IP location
> > > method was changed.
>
> > > On 3/29/07, Bob R
<imaginethatmarket...mac.com> wrote:
>
> > > > I was under the impression with regional
ads they use the IP address
> > > > to resolve the actual location of the
person behind the computer, and
> > > > therefore could be missing a whole lot
of people.  This can't be the
> > > > case any more. Recently I launched ads
across the Google, Yahoo! and
> > > > MSN networks in New Hampshire and
looking at the IP addresses coming
> > > > in most are using large out of state
service providers. They must have
> > > > ways of working out with the Verzion's
and like to find out the
> > > > location of the orginal request.
>
> > > > All that is but MSN? There I'm getting
almost no traffic and I see the
> > > > ad in one location, but not the other in
the same town. I'm just
> > > > wondering if they are behind the times
and this regional targeting has
> > > > greatly improved.
>
> > > > Bob R.
>
> > > --
> > > Marek
> > > Think This // Bloghttp://megabluewave.com/
blog


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