I am just guessing here, but following this example
(searching on
"bond hotel" when you are not in bond), I would
think Google would
ignore your radius targeting and display your listing if you
have a
bond address. If I was actually searching in bond (and
they
recognized this via IP targeting) then the radius would
apply. ?
On Dec 13, 2007 4:51 AM, <davidsculbertson gmail.com> wrote:
>
> Dave:
>
> The radius targeting uses Digital envoy's IP mapping
database to
> determine a user's location and show ads if Google can
determine their
> IP address is within the radius you specify. I have
used for a couple
> of clients with mixed results.
>
> You're right that it's going to be most effective for
local businesses
> looking for local customers in a small geographic area.
It would be
> nice if Google would take this to the zipcode level.
>
> - David
>
>
> On Dec 12, 11:40 am, "d.i.s...gmail.com" <d.i.s...gmail.com> wrote:
> > Hello. Has anyone had much experience using local
business ads? Can
> > anyone tell me how the 'radius' feature works?
I've noticed you can
> > set the radius (in the new Adwords Editor v5) to
either 5,10,20,50,100
> > miles or kilometers. I don't understand how this
will be used?
> >
> > I completely understand how, for instance, a small
pizza takeaway
> > would use it - clearly they want to restrict their
advert to only show
> > to people up to say 10 miles away.
> >
> > But what about a hotel in...bond? Surely they
would want to
> > advertise to everyone? Why would they want to even
choose to restrict
> > their ad to people up to 100 miles away? If
someone searches on Google
> > maps for hotels in bond they want to see any
hotels regardless of
> > where they are searching from.
> >
> > Am I understanding this right or not?
> >
> > Dave
> >
>
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