I just checked a campaign and Google has greatly improved
the geo-
targeting settings interface since I last created a PPC
campaign 3
weeks ago. However, I still don't see that you can target at
just the
zip code level. It seems that Google still offers targeting
at the
following levels:
City
Metro area
state country
radius of physical address
Zip code targeting still seems to be tied to the main post
office. For
example, If I enter a columbus ohio zipcode (432XX), the
targeting
options are the entire city of Columbus or the metro area
only. The
Columbus post-office covers a lot of suburbs that use a
Columbus
zipcode - bexley, grandview heights, upper arlington, and a
few more.
If I enter the zipcode for a suburb with its own post office
(example:
dublin, ohio 43017) the targeted area is much smaller. I
can't find
an option to target a single zipcode inside 432XX.
On Dec 15, 6:38 pm, Rapport <m... roi-web.com> wrote:
> David,
>
> Online. I found it in the section where you edit
campaign settings.
>
> Miki
>
> On Dec 14, 3:16 pm, davidsculbert...gmail.com
wrote:
>
> > Miki,
>
> > Where is the option to enter zips? In Adwords
online or in the desktop
> > editor?
>
> > On Dec 14, 1:44 pm, Rapport <m...roi-web.com> wrote:
>
> > > David, I have not tried it yet, but you can
enter in zip codes, and I
> > > have been assured by a Google Rep. that the
ad will show in the zip
> > > code but not in adjoining zips in the same
community. Don't know how
> > > they can get it to work, but we well may be
trying it very soon.
>
> > > Anybody had experience targeting to a zip? We
have targeted to city
> > > level for years on Google.
>
> > > Miki
>
> > > On Dec 13, 5:51 am, davidsculbert...gmail.com
wrote:
>
> > > > Dave:
>
> > > > The radius targeting uses Digital
envoy's IP mapping database to
> > > > determine a user's location and show ads
if Google can determine their
> > > > IP address is within the radius you
specify. I have used for a couple
> > > > of clients with mixed results.
>
> > > > You're right that it's going to be most
effective for local businesses
> > > > looking for local customers in a small
geographic area. It would be
> > > > nice if Google would take this to the
zipcode level.
>
> > > > - David
>
> > > > On Dec 12, 11:40 am, "d.i.s...gmail.com" <d.i.s...gmail.com> wrote:
>
> > > > > Hello. Has anyone had much
experience using local business ads? Can
> > > > > anyone tell me how the 'radius'
feature works? I've noticed you can
> > > > > set the radius (in the new Adwords
Editor v5) to either 5,10,20,50,100
> > > > > miles or kilometers. I don't
understand how this will be used?
>
> > > > > I completely understand how, for
instance, a small pizza takeaway
> > > > > would use it - clearly they want to
restrict their advert to only show
> > > > > to people up to say 10 miles away.
>
> > > > > But what about a hotel in...bond?
Surely they would want to
> > > > > advertise to everyone? Why would
they want to even choose to restrict
> > > > > their ad to people up to 100 miles
away? If someone searches on Google
> > > > > maps for hotels in bond they want
to see any hotels regardless of
> > > > > where they are searching from.
>
> > > > > Am I understanding this right or
not?
>
> > > > > Dave
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