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Thread: Re: Topic of the Week: Project Management




Re: Topic of the Week: Project Management
user name
2007-12-18 09:51:33
David,

The account supports unlimited profiles and domains. Our
major cost
comes with tracking SERPs, so that's where it can get more
expensive.
We haven't finalized the number yet, but we're looking at
providing up
to 100 keywords that can be tracked with the $20/mo account.
Then we
will charge $0.05/mo for additional keywords. So, if you
wanted to
track 500 keywords, it would cost a total of $40/mo and if
you wanted
to track 1,000 keyword, it would cost $65/mo.

Everything else though is included in the base price. You
can manage
as many websites as you want, add as many links as you want
and run as
many reports as you want. We're also working on some
additional
features and tools that will make certain processes more
efficient,
like adding links to the Link Manager.

Let me know if you have any other questions.

Jon Henshaw
Internet Strategist
Sitening - http://sitening.com

Raven SEO Tools - http://ravenseo.com

On Dec 18, 6:15 am, davidsculbert...gmail.com wrote:
> John,
>
> Sounds worth trying, but a question...will that
estimated fee be for
> tracking one domain or multiple domains? Multiple
domain services that
> most SEO'ers would want to use, can get pricey fast.
>
> - David
>
> On Dec 17, 8:03 am, Jon Henshaw <hens...gmail.com> wrote:
>
> > I basically designed Raven for myself and my SEO
team. I couldn't find
> > anything that did exactly what I wanted it to, so
I decided to make my
> > own. My company, Sitening, is a Web Development
company at heart,
> > which is why we were able to do something like
that.
>
> > I designed it around the four components of what
we do for our
> > clients. Those four things are site analysis, link
building,
> > performance tracking (SERPs) and reporting.
>
> > The first component of the Web application,
Analyzers, has a Backlink
> > Analyzer (BA), Keyword Analyzer (KA) and a Design
Analyzer (DA). The
> > BA is used to see not only how your website is
performing, it can also
> > be used for sites you may want a link from. It
produces a score
> > between 1-100 (100 being the best) to help you
determine if the site
> > is worth pursing a link from. The KA is used to
determine if your site
> > copy is targeted well. You can enter the URL of
the page you want to
> > analyze, along with a subject (keyword related to
the genre of the
> > page/site) and it will list the top keywords that
a search engine
> > would extract from the page, in relation to your
subject. The DA is
> > based on modern Web design principles and semantic
structure. Similar
> > to the BA, it produces a score from 1-100 letting
you know how well a
> > page is designed as it pertains to SEO (a search
engine reading it).
>
> > The second component is Campaign Manager. That
section has a Link
> > Manager (LM), Persona Manager (PM), Website
Directory (WD), Content
> > Manager (CM) and Keyword List. The LM is used to
track ALL of the
> > links that you attempt to create in a link
campaign. It has a status
> > for Queue (sites you are planning to contact),
Requested (sites you've
> > requested links from, but are not active yet),
Active, Inactive and
> > Declined. It also includes the ability to save and
track the Link
> > Type, Anchor Text, Link URL, Website Type, Website
Name, Website URL,
> > Tags, Website Contact Info and Linked Content
(related to the CM). The
> > PM gives you the ability to add one or more
personas (aka aliases,
> > accounts, etc...) for social networking websites.
Each persona can be
> > associated with numerous social networking sites,
like Digg, reddit
> > and del.icio.us. The PM allows you to select a
persona and then click
> > the login button, which will open a new window/tab
and log you in. The
> > WD is used to anonymously collect data from the LM
to help other SEO
> > specialists find good websites. Of course, you
don't have to
> > contribute any websites to the directory during
your link campaign.
> > For example, if you bought links from certain
sites and were paranoid
> > about Matt Cutts ever seeing it (or any of your
competitors), there's
> > a check box in the LM that says to not share it.
The CM allows you to
> > upload content, like SEO'd articles that you give
away in exchange for
> > links, and can be connected to links you created
in the LM. That way,
> > you can keep track of how many times you created
links with a
> > particular piece of content. The Keyword list is
related to the SERP
> > Tracker - it keeps track of how many links you've
created that have
> > the same keywords that you're tracking in the SERP
Tracker.
>
> > The third component is the automated SERP Tracker.
The SERP Tracker
> > tracks keyword performance for Google, Yahoo! and
Live on a weekly
> > basis. It gives you a high level view, but also
allows you to dig
> > deeper and see performance for the last 6 months -
assuming you've
> > been tracking it that long. It also stores an
archive of the search
> > result page. So, you can actually click on a link
in the SERP Tracker
> > that will open a new window/tab with the exact
Google, Yahoo! or Live
> > page that was displayed when we checked the
keyword. It's an excellent
> > snapshot of that day and also shows you who was
running PPC campaigns
> > for those keywords. Oh, and you can track your
competition side-by-
> > side.
>
> > The last component, and the one that brings it all
together, is the
> > SEO Reports. The reporting section allows you to
output any analysis,
> > link building campaigns (charts & graphs) and
SERP Tracker data into a
> > PDF document. We also allow you to upload your own
logo so you can
> > brand the report as your own. Then you can print
or email the PDF to
> > your client. That tool alone has taken hours and
hours out of our
> > monthly work. The graphing and SERP performance
data are awesome and
> > our clients love it!
>
> > We have a lot of other things that we're working
on for the next
> > iteration of Raven, but I can't discuss them at
the moment. The
> > biggest thing to take from this is that we
designed Raven for the SEO
> > industry (not just ourselves). It's also designed
to make you money -
> > especially the reporting engine. It's currently
free to join right now
> > (during our beta). However, we will start charging
for it at the
> > beginning of next year. At the moment, we're
planning on charging
> > about $20/mo for it. Regardless, even if you're
money shy and you like
> > everything to be free  I
encourage you to create a free account and
> > check it out for yourself.
>
> >http://ravenseo.com/
>
> > Thanks Adam for inviting me to share. Hope to see
some of you there
> > and you can always discuss this off-list with me
if you want at
> > j...sitening.com
>
> > Best,
>
> > Jon Henshaw
> > Sitening -http://sitening.com
>
> > On Dec 16, 10:40 pm, Adam Audette <p...audettemedia.com> wrote:
>
> > > Jon, Raven looks interesting. Care to share
some of the feature
> > > details with us?
>
> > > -Adam
>
> > > On Dec 16, 7:03 pm, Jon Henshaw
<hens...gmail.com> wrote:
>
> > > > We started using Basecamp when they
first launched. Later we switched
> > > > to activeCollab and did some custom mods
to it (like time tracking and
> > > > using Amazon S3 for file storage). We're
still using activeCollab, but
> > > > are currently looking for a new solution
now that the project has
> > > > halted and has splintered into new
ones.
>
> > > > We also use our Raven SEO Tools to
manage our link building campaigns
> > > > and automatically track search engine
results (SERPs). Raven outputs a
> > > > PDF document of our link building
results and SERPs, which we then
> > > > email to our clients.
>
> > > > Other than that, it's good old fashioned
email. Project2Manage looks
> > > > promising, I'll be sure to check it
out.
>
> > > > Jon Henshaw
> > > > Internet Strategist
> > > > Sitening -http://sitening.com
>
> > > > On Dec 11, 7:02 pm, Adam Audette
<p...audettemedia.com> wrote:
>
> > > > > This is only tangentially related
to SEM, but it's pretty important.
> > > > > I'm wondering what sorts of tools
you're using for project management,
> > > > > both for interfacing / reporting to
clients, as well as internally
> > > > > with your company or team? I've
always used Basecamp (and am perfectly
> > > > > happy with it) but there are some
really good apps out there to
> > > > > explore. One thing I'm
investigating is using a networked or intranet
> > > > > app rather than a web-based app.
>
> > > > > I also recently found out about
Project2Manage which is a free
> > > > > solution:http://www.project2ma
nage.com/. And here's a recent
> > > > > discussion on a design and
development list I belong to:http://lists.evolt.org/archive/Week-of-Mo
n-20070514/subject.html#189892
> > > > > -- there are some good alternatives
to Basecamp listed in the thread.
>
> > > > > It would be ideal to find a tool
you could plug into the Google API to
> > > > > drop XML reports into. You could
even combine Adwords data with
> > > > > Webmaster Tools info and Analytical
reports. Oh boy, the
> > > > > possibilities 
>
> > > > > -Adam Audette

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Re: Topic of the Week: Project Management
user name
2007-12-19 01:08:21
Hi John,

Thanks for the info on SEO Raven. Regarding your SERPS
Tracker, I like
the idea of how it keeps an archive of the SERPs results
page and
track this over time - nice.

Questions:
1) Does it allow me to select, say Google.com.au, and run
the queries
from a server located in that geography - Australia?
2) I'd like to see a sample PDF report, can you email one
please?

Regards,
Mark

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