"One Page" Landing Pages (Repost)

(Sorry for the repost, I accidently hijacked another thread
with this)

I know this may warrant some split testing, but I am
wondering what people's
opinions are on "single page landing pages" for
generating leads for home
improvement companies.  

The page would be attractive, but with just a basic
description of the patio
door offered, a single photo of it, a list of cities
serviced, phone numbers
and a form to request an estimate.  There seems to be quite
a few companies
that have these single page sites.  I just wonder how
effective that really
is.  This would be a landing page from google adwords.
 



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I think personally as a home owner this would be the best
approach.
Home improvements are such a huge expense and requires lots
of
research, price comparison and possibly additional loans
prior to a
purchase. I think getting qualified leads will be more
profitable in
the long term and seasonality of the type of improvement
should be
considered. For instance, driving people to energy efficient
type
improvements for the winter.

My $.02

Dizzle



On Dec 19, 9:24 am, "Eron" <goo...longmeadcrossing.com> wrote:
> (Sorry for the repost, I accidently hijacked another
thread with this)
>
> I know this may warrant some split testing, but I am
wondering what people's
> opinions are on "single page landing pages"
for generating leads for home
> improvement companies.
>
> The page would be attractive, but with just a basic
description of the patio
> door offered, a single photo of it, a list of cities
serviced, phone numbers
> and a form to request an estimate.  There seems to be
quite a few companies
> that have these single page sites.  I just wonder how
effective that really
> is.  This would be a landing page from google adwords.
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One answere may be that many contractors are not very
internet web
site aware. As a group we do not have a high percentage of
web site
usage. 33% have a site with other industries being more like
60%. The
one page sites are usually a template or a listing service
from
another company. I can not believe they get any traffic from
organic
searches.

On Dec 19, 12:24 pm, "Eron" <goo...longmeadcrossing.com> wrote:
> (Sorry for the repost, I accidently hijacked another
thread with this)
>
> I know this may warrant some split testing, but I am
wondering what people's
> opinions are on "single page landing pages"
for generating leads for home
> improvement companies.  
>
> The page would be attractive, but with just a basic
description of the patio
> door offered, a single photo of it, a list of cities
serviced, phone numbers
> and a form to request an estimate.  There seems to be
quite a few companies
> that have these single page sites.  I just wonder how
effective that really
> is.  This would be a landing page from google adwords.
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I guess I should be more specific with this question.  The
page would be a
landing page for paid ads on google..., it wouldn't be
expected to generate
organic traffic.  The question in a nutshell is: are
conversions for leads
more likely if there are several pages of well presented,
organized
information about the co, or if there is a single page with
just enough
teaser information and no links to other pages that has a
photograph of the
door and a "Request an estimate form."  

Thanks again

-----Original Message-----
From: SEM2googlegroups.com [mailto:SEM2googlegroups.com] On Behalf
Of
dcox007
Sent: Friday, December 21, 2007 4:55 AM
To: SEM 2.0
Subject: SPAM-LOW: [SEM2] Re: "One Page" Landing
Pages (Repost)


One answere may be that many contractors are not very
internet web site
aware. As a group we do not have a high percentage of web
site usage. 33%
have a site with other industries being more like 60%. The
one page sites
are usually a template or a listing service from another
company. I can not
believe they get any traffic from organic searches.

On Dec 19, 12:24 pm, "Eron" <goo...longmeadcrossing.com> wrote:
> (Sorry for the repost, I accidently hijacked another
thread with this)
>
> I know this may warrant some split testing, but I am
wondering what 
> people's opinions are on "single page landing
pages" for generating 
> leads for home improvement companies.
>
> The page would be attractive, but with just a basic
description of the 
> patio door offered, a single photo of it, a list of
cities serviced, 
> phone numbers and a form to request an estimate.  There
seems to be 
> quite a few companies that have these single page
sites.  I just 
> wonder how effective that really is.  This would be a
landing page from
google adwords.



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Eron,

It really depends on the offer. Single brochure pages can
work very
well for certain types of leads and conversions. Examples
are
downloading a free PDF, using a contact form, or (less so in
my
experience) dialing a phone number. It just depends on the
market and
niche. Ecommerce sites can benefit from tightly focused
landing pages,
but in most retail there's more to gain by giving potential
shoppers
options. That's why you'll usually see leading ecommerce
sites sending
PPC clicks into product category pages rather than singular
product
pages, and/or always on the "regular" site with
all the associated
links normally accessible. For example, a search for
"women's Keen
shoes" shows this zappos URL: http://www.zapp
os.com/n/br/b/427.html -
just the normal category page on the site.

For something like building materials, a pure landing page
can work
well. For example, the search "double hung vinyl
windows" shows this
Jeld-Wen lander http://
www.jeld-wen.com/info/vinylwindows.cfm - a
tightly focused page. They're trying to convert leads via
the PDF,
mail brochure, and dealer list. In this example, they could
probably
do better on converting snail mail forms by shortening the
process
(there are 3+ steps to submit contact info).

Whatever method you use, make the landing page usable. If
you're
trying to convert leads by requesting a mail brochure, make
the form
really short. Best case, also put a quality PDF linked from
the page
with all your associated branding / contact info and let
them choose
which method they prefer. And, you can always place a phone
number
prominently on the page (but in our experience w/ PPC phone
calls
convert poorly).

As always, test test test. You may try both methods and
split test
them, choose the better converting, and get finer from there
with its
design and layout.

Best wishes,
Adam


On Dec 21, 6:19 am, "Eron" <goo...longmeadcrossing.com> wrote:
> I guess I should be more specific with this question.
 The page would be a
> landing page for paid ads on google..., it wouldn't be
expected to generate
> organic traffic.  The question in a nutshell is: are
conversions for leads
> more likely if there are several pages of well
presented, organized
> information about the co, or if there is a single page
with just enough
> teaser information and no links to other pages that has
a photograph of the
> door and a "Request an estimate form."  
>
> Thanks again
>
> -----Original Message-----
> From: SEM2googlegroups.com [mailto:SEM2googlegroups.com] On Behalf Of
>
> dcox007
> Sent: Friday, December 21, 2007 4:55 AM
> To: SEM 2.0
> Subject: SPAM-LOW: [SEM2] Re: "One Page"
Landing Pages (Repost)
>
> One answere may be that many contractors are not very
internet web site
> aware. As a group we do not have a high percentage of
web site usage. 33%
> have a site with other industries being more like 60%.
The one page sites
> are usually a template or a listing service from
another company. I can not
> believe they get any traffic from organic searches.
>
> On Dec 19, 12:24 pm, "Eron" <goo...longmeadcrossing.com> wrote:
> > (Sorry for the repost, I accidently hijacked
another thread with this)
>
> > I know this may warrant some split testing, but I
am wondering what
> > people's opinions are on "single page landing
pages" for generating
> > leads for home improvement companies.
>
> > The page would be attractive, but with just a
basic description of the
> > patio door offered, a single photo of it, a list
of cities serviced,
> > phone numbers and a form to request an estimate.
 There seems to be
> > quite a few companies that have these single page
sites.  I just
> > wonder how effective that really is.  This would
be a landing page from
> google adwords.
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