KeywordSummary Report

I'm currently working with the KeywordSummary report to replace a
DTC-XML API call to retrieve the AccountActivityDetail report. I
found that Sponsored vs Content Match are at the ad group level, but I
can't find any documentation on standard vs advanced match reporting.
Can the KeywordSummary report list revenue per keyword per match type
(standard vs advanced) or does the adgroup have to be set to standard
or advanced? If so, how do I see the match type at the adgroup level?
There is a tacticId, but the documentation shows only sponsored vs.
content.

Also, is there a way to get the historical max bid per keyword by day?
Is the "cost" field the actual cost per click, the max bid, or the
total cost in the KeywordSummary report?

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Hello,

I have the same problem : I also want to find an equivalent to
AccountActivityDetail.

According to the docs, and various posts on this forum, I found that
there was no exact equivalent report.
The closest are AdKeywordSummary or KeywordSummary. Fine, but they
don't take into account the "TacticID" : Standard / Content Match.

I found no way to find a report with both Keywords AND TacticID. The
only (theoretical) solution I found is to request an AdGroupSummary or
an AdSummary, and to compute the difference in order to get the
Content Match stats.
Which is not very smooth.

And no information on the Advanced Match.

Is there another way ?

Thanks.

--- In yws-searchmarketing%40yahoogroups.com">yws-searchmarketingyahoogroups.com, "Danny Weidig"
<dweidig...> wrote:
&gt;
> I'm currently working with the KeywordSummary report to replace a
> DTC-XML API call to retrieve the AccountActivityDetail report. I
> found that Sponsored vs Content Match are at the ad group level, but I
> can't find any documentation on standard vs advanced match reporting.
> Can the KeywordSummary report list revenue per keyword per match type
>; (standard vs advanced) or does the adgroup have to be set to standard
> or advanced? If so, how do I see the match type at the adgroup level?
&gt; There is a tacticId, but the documentation shows only sponsored vs.
> content.
>
> Also, is there a way to get the historical max bid per keyword by day?
>; Is the "cost" field the actual cost per click, the max bid, or the
> total cost in the KeywordSummary report?
>

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