The Haworth Press Inc. selects PublisherStats for COUNTER
reports and
web analytics
24th November, bond
As part of its continuing efforts to make maximum use of its
online content, journals and book publisher The Haworth
Press has
chosen PublisherStats to provide web analytics to their
internal
teams and COUNTER reports to their customers.
Karen Andrews, VP, Information Technology & Digital
Resources at
Haworth stated: "Providing COUNTER reports to our
customers is
now an essential part of our business, while the web
analytics
tools PublisherStats provides will also help Haworth to
ensure
that our online resources continue to meet our customers'
needs."
Web analytics now plays an increasingly important role in
online
publishing, particularly in the journals sector.
PublisherStats
provides a suite of powerful web analytics tools and reports
to
help publishers understand how their content is being used,
and
how they may better serve their existing customer base and
attract new users. The service also enables publishers to
provide
the Project COUNTER Release 2 compliant reports required by
institutional customers.
MPS Technologies has been a strong supporter of Project
COUNTER
(Counting Online Usage of Networked Electronic Resources)
since
it was launched in March 2002. MPS works constantly to
ensure
that all updates to the COUNTER code are rolled out to
PublisherStats clients immediately, guaranteeing that they
are
COUNTER-compliant. PublisherStats is delivered by MPS
Technologies in partnership with Coremetrics and current
clients
also include IoP, SAGE, Elsevier, NPG, RSC and IEEE.
Jayne Marks, CEO - Global Operations at MPS Technologies
said,
"We are delighted that The Haworth Press has joined the
growing
family of PublisherStats customers. We look forward to
helping
Haworth achieve COUNTER compliancy and working together to
ensure
that Haworth get the most from the wide range of powerful
analytics tools offered by PublisherStats."
Note to editors:
About MPS Technologies
MPS Technologies provides a range of technology-driven
services
specifically designed to support libraries and publishers.
These
services include web analytics, fulfillment services and
content
delivery. MPS Technologies is part of the Macmillan group
of
companies and has offices in bond, Boston, New York,
Basingstoke, Hamburg and Delhi.
www.publisherstats.com
www.mpstechnologies.com
About The Haworth Press
The Haworth Press, Inc., founded in 1978, is an independent
publisher of over 220 academic and professional journals
(both in
print and electronically) and over 150 books each year,
specializing in subjects such as social work/human services,
agriculture/horticulture, pharmaceutical science,
psychotherapy,
medicine and health care issues, pastoral care, library and
information science, hospitality and tourism, business and
marketing, LGBT/women's studies, and much more. Haworth's
journals on cutting-edge topics are written and edited by
the
leaders in their fields, with contributions from all over
the
world.
www.HaworthPress.com
About Coremetrics
Coremetrics is the leading provider of on-demand web
analytics
and precision marketing solutions, offering the industry's
only
web analytics platform that captures and stores all customer
and
visitor clickstream activity to build LIVE (Lifetime
Individual
Visitor Experience) Profiles. Representing the single most
accurate and comprehensive source of online customer data,
LIVE
Profiles serve as the foundation for all successful digital
marketing initiatives. Coremetrics is also the foundation of
MPS
Technologies' PublisherStats service. Coremetrics services
more
than 600 brands and has delivered over $300 million in
documented
ROI in the past two years.
www.coremetrics.com
Media Contacts
Rupert Bacon
Marketing Manager
MPS Technologies
Email: r.bacon macmillan.com
Web: <http://www.mpstec
hnologies.com/>
Tel: +44 (0)20 7843 4871 (Direct Line)
Tel: +44 (0)20 7833 4000 (Switchboard)
Fax: +44 (0)20 7843 3631
Mail: MPS Technologies, 4 Crinan Street, bond. N1 9XW. UK
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