RE: Is it time to stop printing journals?

I've posted a reply to Mark's questions here:
http://tscott.typepad.com/tsp/2007/03/no_more_print.html


T. Scott Plutchak

Director, Lister Hill Library of the Health Sciences
University of Alabama at Birmingham
tscottuab.edu

-----Original Message-----
[mailto:owner-liblicense-llists.yale.edu] On Behalf
Of Mark Leader
Sent: Tuesday, March 27, 2007 5:08 PM
To: liblicense-llists.yale.edu
Subject: Is it time to stop printing journals?

The American Society for Cell Biology (ASCB) is considering

discontinuing the print version of its journal Molecular
Biology 
of the Cell (MBC). We welcome comments from the library
community 
about the value of print journals and the adequacy of
LOCKSS, 
Portico, and PubMed Central as archives of electronic
journals. 
We are also curious about whether librarians would be
interested 
in a print-on-demand option for obtaining archival print
copies 
if regular print subscriptions were discontinued.

The impetus for discontinuing the print edition is a desire
to reduce
author charges, especially for color figures. The cost of
producing the
print edition greatly exceeds revenue from print
subscriptions. Author
charges (page charges and color charges) are the largest
source of
revenue for the journal. In effect, authors are subsidizing
the print
subscriptions.

We suspect that it is not feasible to raise the print
subscription rate
enough to cover the cost of print. The many-fold increase in
the
subscription rate that would be required would likely launch
a vicious
cycle of declining subscriptions and escalating subscription
rates and
would be tantamount to discontinuing the print journal
anyway, but in a
sloppy, uncontrolled manner. The online version of MBC is
the journal of
record and is rich in material not found in print:

More than 60% of the articles include supplemental data or
videos 
online.  Since 2000, print subscriptions have been available
only 
to institutions that also have online subscriptions (and to
ASCB 
members, who receive access to the online journal as a
benefit of 
membership).

The online institutional subscription rate is on the low
side: 
$578 for approximately 5400 pages per year.  The print 
subscription rate is ridiculously low:  an additional $83
for a 
U.S. institution.  For 2007, the rates were increased for
the 
first time since 2002.  As we strive to maintain the
journal's 
financial viability while maintaining a fair balance of
revenue 
sources, we ve had to take a hard look at the value of the
print 
journal, which seems to be expensive to produce and perhaps

unnecessary. We have been soliciting comments from authors,

editors, and ASCB members and would also like to hear from 
librarians.

Thanks in advance for your advice!

W. Mark Leader
Director of Publications
American Society for Cell Biology
mleaderascb.org