Joe Esposito bsays: " WSJ is a subscription site." This article is available from other sources, e.g: http://tinyurl.com/2r5dua Bernie Sloan "Joseph J. Esposito" <espositojgmail.com> wrote: Interesting (and long-awaited) article in the Wall St. Journal on Borders' decision to reduce the number of titles it stocks in favor of giving fewer titles more prominent display. WSJ is a subscription site. The article is dated March 12 and is titled "Borders Tries About-face on Shclves." The byline is Jeffrey Trachtenberg. >From the article: "In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out. Because that takes up more room than the traditional spine-out style, the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%." The article goes on to note that tests show that when inventory is reduced and fewer titles are supported (but more aggressively), sales rise by 9%. Commentators contacted by the reporter note that people "don't want choice" and that Borders' decision will favor larger publishers. This is the attention economy at work. What a windfall open access is for Elsevier and Springer. Joe Esposito
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gmail.com> wrote:
Interesting (and long-awaited) article in the Wall St.
Journal on
Borders' decision to reduce the number of titles it stocks
in
favor of giving fewer titles more prominent display. WSJ is
a
subscription site. The article is dated March 12 and is
titled
"Borders Tries About-face on Shclves." The byline
is Jeffrey
Trachtenberg.
>From the article:
"In a radical move aimed at jump-starting sales, the
nation's
second-largest book retailer is sharply increasing the
number of
titles it displays on shelves with the covers face-out.
Because
that takes up more room than the traditional spine-out
style, the
new approach will require a typical Borders superstore to
shrink
its number of titles by 5% to 10%."
The article goes on to note that tests show that when
inventory
is reduced and fewer titles are supported (but more
aggressively), sales rise by 9%. Commentators contacted by
the
reporter note that people "don't want choice" and
that Borders'
decision will favor larger publishers.
This is the attention economy at work. What a windfall open
access is for Elsevier and Springer.
Joe Esposito