Re: Good-bye, Long Tail

...now we can all shop at the airport bookstore without
having to 
buy a plane ticket!

On Fri, Mar 14, 2008 at 12:50 PM, B.G. Sloan
<bgsloan2yahoo.com> wrote:

> Joe Esposito bsays:
>
> " WSJ is a subscription site."
>
> This article is available from other sources, e.g:
> http://tinyurl.com/2r5dua
>
> Bernie Sloan
>
> "Joseph J. Esposito" <espositojgmail.com> wrote:
>
> Interesting (and long-awaited) article in the Wall St.
Journal 
> on Borders' decision to reduce the number of titles it
stocks 
> in favor of giving fewer titles more prominent display.
WSJ is 
> a subscription site. The article is dated March 12 and
is 
> titled "Borders Tries About-face on Shclves."
The byline is 
> Jeffrey Trachtenberg.
>
>>From the article:
>
> "In a radical move aimed at jump-starting sales,
the nation's 
> second-largest book retailer is sharply increasing the
number 
> of titles it displays on shelves with the covers
face-out. 
> Because that takes up more room than the traditional
spine-out 
> style, the new approach will require a typical Borders

> superstore to shrink its number of titles by 5% to
10%."
>
> The article goes on to note that tests show that when
inventory 
> is reduced and fewer titles are supported (but more 
> aggressively), sales rise by 9%. Commentators contacted
by the 
> reporter note that people "don't want choice"
and that Borders' 
> decision will favor larger publishers.
>
> This is the attention economy at work. What a windfall
open
> access is for Elsevier and Springer.
>
> Joe Esposito