-----Original Message-----
From: Matthew Quinn [mailto:WMTalk DISCUSSMS.HOSTING.LSOFT.COM] On Behalf Of
Matthew Quinn
Sent: Wednesday, September 20, 2006 2:03 AM
To: WMTalkDISCUSSMS.HOSTING.LSOFT.COM
Subject: RE: Zune not a PlaysForSure device, so...
I would say the DRM issue is far from negligible.
What is to stop me signing up to free trial on music sights,
downloading a
ton of content, taking the DRM off then cancelling my trial
before payment
kicks in?
[Christopher Levy] Well first off that would be illegal. If
you have no
conscious or concern about the law or people's rights to be
paid for their
work or you just are a thief at hear then there is nothing
to keep you from
doing this. The good news is that our research in this space
shows the
_majority_ of paying customers do not do this and do have a
conscious and
don't mind paying for content they want to purchase. Just
like they don't
run into Tower Records and steal music when the clerk isn't
looking.
What's to stop me signing up to the site I work for,
downloading every goal
ever scored since 2000 and then cancelling after a month
knowing that I wont
need to keep paying to access those clips.
[Christopher Levy] Nothing but then again your company has
probably factored
this into their business plan haven't they. I know that
many of the larger
customers we work with factor theft into their business
plans. Whether
operating a brick and mortar or click and mortar, accounting
for theft is
going to be a factor in a successful business plan.
"Not all purchasers of content are thieves hell bent
on paying for content
they want to steal." No but if they see an opening it
only takes a few
percent of your customers to have impacts on your profits.
Trust of your
userbase is not something that anyone would ever build a
business model
around. We need a working DRM solution.
[Christopher Levy] I disagree completely. Look at what
AmericanIdol did.
200,000+ Music Downloads in less than two weeks from a very
tech savvy
audience who could have very well captured the audio content
using Sound
Recorder and re-distributed it. The point is that this
audience saw _value_
in purchasing the content directly from AI for many reasons.
This audience
response and the way the "voted" with their
wallets should make it perfectly
clear not every user is a thief.
Morever the ability of a thief to get in front of your
audience if you are
distributing monetized content is less and less. More mature
and responsible
audiences are coming online and we all know it's not worth
losing 10K over
stealing 5 $1.99 tracks out of Kazaa.
I also disagree with your point about Trust not being the
basis of a
business. DRM is not deployed in place of trust. DRM is
deployed as a very
effective measure to prevent rampant piracy on a global
scale. Right now
every track on AmericanIdol.com is safe from you going up
there and stealing
them. You CAN buy them and them strip the DRM for sure but
at that point you
have bought the track and you cannot chargeback the purchase
because AI has
data showing the IP you bought it from, downloaded it from
and got a license
from. We see this from time to time where a customer's user
will attempt to
buy content, get a license to it, even renew this license,
then say they did
not get what they purchased. Our customers pull the data
from KeyOS and send
it to their bank and the bank backs the data. Any customer
of any Pay Media
provider in this space with basic reports has this ability.
For many subscription businesses this is a major issue. I
remember a while
back Jon Billings from MS posted on one of these boards that
if anyone
hacked it he would give them a years wages, well, cough up
Jon.
[Christopher Levy] Well let's speak about what FairUse4WM
does. The tool
allows someone who has legally purchased content or has been
authorized to
access the content to de-encrypt the content. Is this a
complete compromise
of the WMRM system? I would propose that it's not a
system-wide compromise
but a flaw that MS is working on. The fact remains you
cannot get around the
encryption prior to having the key. Will this change?
Possibly. Will MS
respond? Assuredly.
_____
From: WMTalk on behalf of Charles
Sent: Wed 20/09/2006 02:52
To: WMTalkDISCUSSMS.HOSTING.LSOFT.COM
Subject: Re: Zune not a PlaysForSure device, so...
(Sorry, Outlook got excited and sent prematurely...)
Hmm the only partner he mentioned, BuyDRM, has nothing to do
with Zune or
any of the issues Charles brought up.
Actually, you're right - to Ken's point, this has nothing
to do with you.
You can stop offering your opinions now. J
Broken? No. Not at all.
Wow. Not sure if you've heard, but BSkyB shut down their
service until this
is resolved. Normally when something doesn't do the one
thing it's primarily
meant to do...
Charles no need to make it seem adversarial. Another
division in the company
tasked with the daunting chore of conquering the living room
and home and
social networking marketspaces...
Don't forget the portable audio/video player market and the
mobile phone
market.
HOWEVER this does not preclude the fact that Zune is just
one device
This year, but more devices are coming in 2007, and you
won't be able to
play their reindeer games either.
I'm surprised you're so cool with this.
- Charles
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